Loyalty Marketing


Loyalty Marketing
Form des Marketing, die langfristige  Kundenzufriedenheit und  Kundenbindung zum Ziel hat. Die Kunden werden für ihre dauerhafte Treue etwa durch besondere Rabatte, Geschenke, Sonderservices oder Vergünstigungen bei Partnerunternehmen belohnt.

Lexikon der Economics. 2013.

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